This branding project reimagines a local French bakery in Austin with the goal of giving it a fresh, more elevated look.I aimed to refine the visual identity while celebrating the bakery’s French roots.

The new direction focuses on a more upscale and timeless look, using elegant cursive elements, clean serif fonts, and minimal croissant iconography to tie it all together. The result is a brand identity that feels warm, refined, and true to the craft of French baking—designed to attract both loyal locals and curious passersby.